Quick Service Restaurants

QSR stands for Quick Service Restaurant. This is the industry term for the segment, though they are more commonly known as fast food restaurants. QSRs are the most common type of restaurant, due to the popularity fast service, availability and low cost.

1. Low price point

2. Simple menus

3. No table service

4. Limited on-premise dining

5. Consistent product

6. Late opening

7. In store orders

8. Kiosk orders

9. Online orders via website or app

10. Third-party marketplace orders

Full-Service Restaurants

FSR stand for Full-Service Restaurant. FSRs cover a wide range price range, from casual family restaurants to fine dining. FSRs are characterized by providing table service to their customers. The wait staff seats the customer, takes their order, delivers their food, and cleans up after the diner has left. Many of these types of restaurants will also have a bar.

1. Medium to high price point

2. Broad menus from appetizers, salads, entrees, specials, dessert and drinks

3. Table service, Host and seated. Serviced by cocktail, waiters and busing staff

4. On-premise dining from dining rooms, bar seating, patio and event space

5. Consistent product with chef or owners take on presentation and flavors

6. Open various hours that can range from 5 am till 2 am or 24 hours.

7. In store orders, walks in

8. Kiosk orders, very limited depending on location ie Beach tourist location

9. Online orders via website or app

10. Third-party marketplace orders

Fast Casual Restaurants

FCR stands for Fast-Casual Restaurant. The food industry is changing nearly every day, and quickly. The FCR segment is a relatively new development as a restaurant category that fills the space between fast food and full service.

FSR’s aim to offer higher quality food at lower prices while still maintaining a casual atmosphere and quick service. FCR’s do not typically have standard table service, but they may bring food out to their customers’ tables. Popular Fast Casual brands include Panera, Blaze Pizza and Sweetgreen.

1. Medium to high price point

2. Broad menus from appetizers, salads, entrees, specials, dessert and drinks

3. Counter ordering and assigned a table number card

4. Self seating from from dining room and patio areas

5. Consistent product with chef or owners take on presentation and flavors

6. Open various hours that can range from 5 am till 2 am or 24 hours.

7. In store orders, walks in

8. Kiosk orders

9. Online orders via website or app

10. Third-party marketplace orders